Gebrauchsgraphik; Monatschrift zur Förderung künstlerischer Reklame

Profusely illustrated throughout by chromolithographs, colour and monochrome plates - many tipped-in, illustrations en texte, drawings,die cuts, etc. reproducing period advertising from a myriad of international sources. " Gebrauchsgraphik, Monatschrift zur Förderung künst-lerischer Reklame (Commercial Graphics, Monthly Magazine for Promoting Art in Advertising), which was published in Berlin from 1924 until 1944, was the leading voice of the Avant-Garde influence on the European Commercial Art and Advertising industries before World War II. In the thirties, all roads led through Berlin, and Gebrauchsgraphik spotlighted all of the aesthetic trends fermenting in Europe -- Art Deco and Surrealism from Paris, Constructivism from Moscow, Futurist Fascism from Rome, De Stijl and Dutch typography from Amsterdam, and of course the spreading influence of the Dessau Bauhaus. A journal that was truly international in scope ,all articles and cutlines are presented in both German and English.The thirties were the Golden Age for European Poster Art and Gebrauchsgraphik was in the perfect place to showcase all the latest and greatest trends and rising artists for the rest of the world. Gebrauchsgraphik was an incredibly influential journal and agenda setter, utilizing the latest printing and press technologies which often included custom colors, bound-in samples and advertising fold-outs, foil stamps, die-cuts and other special finishing effects." - Randall Ross. Founded by Professor H K Frensel , Gebrauchsgraphik followed his concept that advertising should be a positive force in society through the development and presentation of innovative graphics. The magazine never espoused any specific philosophy but was open to all design directions executed to the highest standards of craftsmanship.Today, Gebrauchsgraphik is regarded as a rare and most desirable source for the appreciation and display of pure Art Deco Graphic Arts.