Art and design: the Ulm model

During its short life from 1953 to 1968, the Ulm School of Design (HfG Ulm) in Southern Germany pioneered an interdisciplinary and systematic approach to design education – known as the Ulm Model – that was to become universal. The achievements of the school includes the foundation work in drawings and models by the students as well as the radical designs famously commissioned from the school by corporate clients such as Braun and Lufthansa.
From radiographs and weighing machines to traffic lights, petrol cans, bed frames and kitchenware, objects designed for diverse industries at HfG Ulm.
On the face of it, the HfG Ulm had little to do with art. Design work was mostly collectivised and rationalised, the idea of the designer as intuitive 'artist' emphatically rejected, and the designer's role understood as only one amongst the many specialisms of industrial production. The school continued the projects of the artistic avant-gardes, especially Constructivism, in that objects were systematically designed to project ideal social relations.