Arab Spring & Aaron Winter : Het werk van 75B

For the designers of 75B the domain of the arts is an indispensable field of activity. In this book 75B puts the importance of the world of commissions into perspective. Leaving out the competition-winning house style designs and arresting logos, it focuses instead on the work given over to seeking, finding, failing. The dark side, the failures, imperfection – these are essential elements of their works.

They consider autonomous artistic research to be an intrinsic component of their practice. For the field of the arts is the place to engage with the basics. No goal, no immediate perspective of possible applications, no client.

The Rotterdam-based graphic design studio 75B, founded by Robert Beckand, Rens Muis and Pieter Vos in 1997, has designed everything from Nike posters and museum logos to books, magazines, flyers, cards, exhibitions and full-scale architectural interventions. Initially famed for their design work in European youth and music culture, the studio also spans the world of design and art, having exhibited artwork internationally (in 2006 they were artists in residence at the Art Center College of Design in Pasadena). In 2009 Beckand left the studio and Muis and Vos continued working together, developing a style that has been described as "conceptual, simple, no-nonsense, ironical and tongue-in-cheek." Omitting the competition- winning house style designs and logos, "The Work of 75B" highlights the firm's more experimental projects--works that may not have direct applications or clients.